(April Fool’s joke) Toggl Gives Up, Pivots to Timesheets

NB: This was an April Fool’s prank. The information below has nothing to do with reality and Toggl will continue being the awesome time tracking tool we all know and love.

Toggl announced today that due to mounting pressure from an increasingly Luddite world, it will finally close its doors and discontinue what it previously billed as “insanely simple” time tracking.

“I believed in the power of an incredibly user-friendly, totally portable time tracking service which could work on any device,” says Toggl CEO Alari Aho. “We invested in speed and efficiency, but I underestimated the physical timesheet. It’s just what people want.”

But all is not lost for Toggl. Quietly, behind the scenes, a secret task force within the company had been working to build a comprehensive solution. “Our new solution is something more familiar to enterprise professionals“, says Toggl’s chief visionary, Krister Haav, who led the task force.

The new product, spreadsheet-based My Personal Time Tracking Tool (, is available for $99 for a limited time only. After May 1st, the product will be offered at the standard price of $199.


“The market wants timesheets,” says Haav. “And the good news is they’re ready to pay for it.”

Many of Toggl’s 400,000 users in the USA expressed joy after the announcement.

“I’ll never have to bother with an electronic device again if I don’t want to,” said John C from Enterprise Consulting Services LLC. “Just let me fill out my timesheet and leave me alone.”

Direct link –

By On April 1, 2013

  1. […] – let’s turn to the ‘play hard’ part. In the beginning of April, shortly after our April fool’s joke, we retreated into the (still) snowy forest where we planned Toggl and Teamweek’s future […]

  2. I did not get the joke, was too busy to investigate, spent 2 weeks vaguely stressed, thinking I would have to find a new solution. During this time I had to justify my use of Toggl to new management. That was kind of a bad joke! -but I forgive you. After all I get Toggl for free. Live and learn. Right? Please keep up the great work.

  3. Thanks for the feedback! We really had the best intentions to start with and it seemed like an overly ridiculous news for us. We might have to tone down our Nordic sense of humor the next time. Point taken! 🙂

  4. It got me, (heh, Hah!), but the business side of me agrees with Arne. There is no room in serious business for jokes. The second day of erroneous messaging was required to steer apology for the first day…and so it goes. On a related note, there does not seem to be a way to make the notes disappear once noted. I like the notices, but once read, I don’t wish to be nagged. Yet they persist, like a big obvious bright yellow balloon in the conference room, floating over the vista of my timescape…hovering…reminding… Could someone please pop that balloon?

  5. I would suggest you clear the banner, since everyone will come read this and miss the joke aspect too. I just followed the banner today.

  6. Love you guys,l but not 100% sure about the joke either.

    We too, like Arne, had a point in our weekly meeting where we evaluated other services to switch to. Just saying.

  7. Bad joke and really, really bad marketing. We have discovered the notice on April 2, not the exact time to expect an april’s fool. We were running exit scenarios with the whole team, how to export data, save years worth of reports. Now, since we have done this mentally, we’d be able to leave. Do you really want to scare your clients into thinking that your service might not be dependable upon? (But perhaps that’s a good mental training for all web-apps out there. Thank you for reminding us…)

  8. ahh dude.. don’t scare me like that! good one though.. I read it a day too late so I had even forgotten about april fools……

  9. Yes, it was a joke!
    We believed that the idea was really funny and didn’t think it would scare you guys to near heart attack. Thanks for being a good sport! 🙂

  10. Jeez, I nearly shitted my pants. I was literally terrified. Since I’m adult and no more so interested in april 1st jokes I always forget about it and become a victim of all those cruel jokes. Really, I’m getting to old for this.