If A Startup Were A Zoo [Comic]

You might feel silly comparing a startup to a zoo. We get it. Zoos are well-organized businesses that have to make money to survive. They’re nothing like startups.

But we wondered, what it might look like if a startup were a zoo…


This is yet another infographic by the Toggl team – the people behind the world’s no. 1-time tracking app. 

We do these comics to give you a mental break from your epic daily adventures – like creating an amazing product or trying to find yourself a good gorilla. Just be careful, it’s a jungle (or zoo) out there.

Neato! What else have you guys done?

Well if you work for a startup, there’s a good chance we’ve explained your job with a lightbulb.

If you’re a developer, boy do we have some great comics for you. We did this awesome comic about using different programming languages to rescue the princess from the dragon as well as this comic that theorized what might happen if programmers created the earth (spoiler alert: it’s not great).

You might also enjoy The Unicorn Startup Simulator – a highly realistic, deeply immoral game about life in the gritty startup scene of Silicon Valley. We built the entire game during a weeklong team retreat in the Scottish lowlands (highlands were not good, terrible wifi).

Also, since a lot of our users work in development, we also have this handy guide explaining different development methods using cars.

Will you do more of these?

Probably. Being a time tracking app, we’re pretty passionate about the software development industry and the challenges of working in that field.

If you have any cool ideas that we could put into a comic, do let us know in the comments below and we promise to add you as an easter egg when it comes out.

Until then – keep on trackin’!

By On March 6, 2018

  1. Hahahhh that was the dumbest comment I ever made.

    It’s they’re, of course, not “their”, nor “there”.


  2. Great content as always, BUT –
    dear Emma, it’s “their”, not “there”, in your lead:

    Zoos are well-organized businesses that have to make money to survive. THERE nothing like startups.

  3. Comic idea? How to woo your soul mate as a programming language? You might help me with some ideas in the process too, im runnin out of them. Here goes:

    Html without css: she laughs at you wondering where your clothes went. You never thought it would be so easy to make her laugh. Makes you love her even more.

    Html with css: you put on some cool clothes and some biceps. She tells you there is still work to be done, but u can tell she is just playing hard to get.

    Javascript: you start reading several books on the toppic till some guru named node.js tells you he got u covered.

    Php: you simply love her even more when you figure out she is not a gold digger. Why else wouldnt she be impressed with how many $ you have?

    Assembly: you have everything planned in detail for a night out. You panic once you see there is no gOto branch in case it rains.

    Python: you have some potential, but you give up when you see her curly hair, since you dont approve of amything curly

    Java: you ask some random devs on the internet about it (wink wink)

    C: you just dont. Ur too damn old for this.

    C : you made some upgrades for her sake. You start thinking and organizing everything more carefuly. You realise time is on your side, afterall, only time will tell how much you love her 🙂