In Teamweek, we take a close look at how different teams work. We try and analyse their shortcomings and offer solutions.
We’ve already talked about the difficult task of managing expectations. And now, we’re taking a closer look at the art of presentation – be it in front of a team or a larger audience. Because as much as a successful project is about the process, you also have to seal the deal.
When Speaking Publicly, Know Your Topic, Practice and Keep the Pace
There are multiple pitfalls when preparing for a conference. First and foremost, you need to really know what you’re talking about. A little bit of too much research can go a long way, especially if you’re talking to a room full of experts.
You also need to plan your talk ahead of time and practice until what you’re saying feels natural. And never leave designing your slides until the last minute – keep in mind that they need to be useful to your audience, not serve as a crutch for an underprepared speaker.
“It’s about having a “hook,” building a bond with people and reinforcing your point of view with an engaging and authentic tone,” is how Basak Haznedaroglu sums it up.
Have Passion, If You’re the One Asking Questions
When talking about interviewing creative professional in and outside of the narrow field of design, Debbie Millman is certainly an expert. According to her, research on your interviewee goes a long way, this allows flexibility and spontaneousness during an interview.
“A good interview is like a good game of pool: you don’t try to shoot one ball in one hole. You want to shoot one ball in one hole but also leave enough the balls on the table in position to successfully shoot the next ball.”.
While Presenting an Idea to Clients, Make Sure They Understand Where It Came From
Timothy Goodman, a renown graphic designer and one half of the creative force behind 40 Days of Dating and 12 Kind of Kindness, always puts together a little deck. This allows him to showcase his process, the art, and how the design can function in the environment.
Keep Everyone Informed and Trust Your Team for Feedback
Ash Hunag, who has a long experience both as a freelancer and working in a creative team, knows a thing or two about making sure she’s heard. According to her, continuous communication is the key in everyone being heard, and in presenting the ideas in the context.
She also knows that when she starts polishing the look and feel of a design concept, it’s just about time to showcase her work to get more feedback.
Let the Other Person Speak, Draw Breath and Relax!
Alex Bec of It’s Nice That magazine isn’t the one for long elaborate explanations. But that doesn’t make his insight on making yourself heard any less true.
While Presenting to Journalists, Keep It Simple
The best designers clearly communicate solutions with an almost “well, duh!” simplicity, an acute empathetic motivation to clarify complexity into digestible “ah-ha!” moments for anyone. At least that’s what the experienced tech and design journalist Gregory Han says.
When a pitch is well written and not over complicated, you increase the chances of getting covered by journalists. It’s as easy as that.