“Isn’t Toggl ready yet?” my non-IT friends often ask me. It sounds like the strangest question to me. How could it be ready?… it is never ready, complete or finished. Working in a tech start-up like Toggl is exciting. The work never stops, there’s something new to do every day. And the workload is always growing – in a good way.

Working hard or hardly working?

Somehow, for people who haven’t seen it up close, the idea of the workflow in a tech company is actually so far from reality. I must admit, being a marketing person myself, I also had a different idea of it all at first. Today, having been part of the Toggl team (check out who we are) for 7 months, I feel like “I can see clearly now…” From my non-tech point of view, the reasons that prevent Toggl ever getting “ready” are:

  1. New and updated devices, operating systems and browsers. Toggl time tracker works on multiple devices – on PC’s, on Mac’s, on tablets and on smartphones (and as you know, there are a countless number of these out there). Unfortunately, it isn’t an exactly “one size fits all” kind of deal. Our developers must constantly be up-to-date about all the new browser versions, OP systems, devices etc. At some point each one of those gets an update and then we have to make sure Toggl works in that update as well. Or vice versa, if Toggl has an update, that update must work on everything else too. And this circle of updates is neverending – thankfully! 🙂

  2. People want new features. The world is spinning faster and faster and we must adapt to it. So Toggl also needs to keep up. Attitudes, companies, people and their wishes change all the time. We have to listen to what our users are saying and if they say that they need new features, we must obey. Releasing new features is hard work, though. We first have to make sure that these are beneficial for most users. Our main goal is to keep Toggl simple, so any new feature might ruin this idea. Then there is the design process, then the development process, then the testing process, and then the release itself. What we have learned is, that no matter how much we test the new updates or features on our own, some bugs stay undetected. There are always bugs that don’t come out until after we’ve rolled the feature out to at least 5000 users.

  3. Users always have questions. We have a very active support center, receiving hundreds of e-mails every day and it’s our mission to provide answers to every single one of them. We receive bug reports, feature requests, good wishes, some angry rants and also just general questions. Some e-mails need more attention from developers, others simply require an extra walk-through of some features. Some days our inbox is overflowing, other days it can be pretty slow, but the fact remains, we’re always talking to Togglers around the world.

So, as you can see, we can’t simply pack up our things and say that Toggl is now ready, finished or complete. We will continue working on it every day, so that Toggl would continue to be the best time tracking tool out there!