It is easy for small business owners can feel like they are overwhelmed and overshadowed by larger businesses that have tons of marketing capabilities. Often times, especially when you are just starting out, you can feel like you are nothing but a small fish in a large ocean that is filled with predators, but with today’s options in technology, you should remember that you are never out of the race. One of the greatest marketing campaigns in recent history was that used by Barack Obama when he went from an unknown senator from Chicago, to the President of the United States. Here are some tips you can keep in mind for your small business to make the most of the opportunities you have.
Make An Impression
Barack Obama certainly made an impression with each of the marketing campaigns that he used during his 2008 election. He had tons of creative quotes and slogans, and it also didn’t hurt that he was an African American that was becoming a serious contender for the presidency. The bottom line is, he was memorable and made an impression on the nation. Whether your product services the world or just your community, be sure that people remember you and think of you often. In order to do this, it is important that you get your face and your products out there. For example, if you sell hardware, get out there and help to build a ramp for someone that is in need. Get your face and your products out there doing good, while also being creative and filled with life, and people will be sure to remember you and your business.
Strength In Numbers
No matter where you looked, it seemed as if there was always an Obama advertisement on television, in the paper, or online. Having this market presence is also very important for small business marketing. Luckily, with social media, marketing to more individuals is easier than ever. As long as you are willing to work hard to get your name out there, it can be done. While constantly marketing constantly over the radio and on the television might be well out of your budget, you can still be active in your community, on your website, and with your social media accounts. Make sure that you are providing constant and worthwhile online updates, while also taking the time to get out and interact with people in your community on a one-on-one basis, no matter whether it is in the metro or waiting in line at a store.
With your small business, it is important to find out what it is working and what isn’t. As social media became more prevalent with the Obama campaign, everyone could easily see what they were doing right, and what could be improved. You can use these same techniques with your customers to assure that you are not wasting effort by dedicating attention to places that don’t need it. Make sure that you are constantly reaching out to your customers in an effort to find out what is important to them, and what they want and expect from your business. Many social media platforms, and big companies such as Google, provide free analytics software that can also help you in analyzing trends and other indicators that might affect your online presence.
Listen To Your Audience
Obama’s campaign proved that he listened to people and what they were saying. This should be just as important a goal for your small business. Be sure to listen to what your customers, both satisfied and not, say about your company. You can do your best to make sure that customers stay loyal, or you can fix issues with those who are not pleased with your services.
The biggest mistake that you can make is to completely disregard those who want to say something bad about your company. While it is true that some people are just negative and want to complain, most of the negative comments that you will receive will be legitimate issues that you should address. By listening to what you are doing wrong, you will be able to effectively shore up your weaknesses, making sure that all of your customers have a great experience with your company.
A Picture Is Worth A Thousand Words
You are probably familiar with the “Hope” picture that features Barack Obama in a red, white and blue backdrop. That picture was highly credited for having a huge amount of success with Obama’s campaign in 2008. When you are starting a small business, you more than likely will be strapped for cash, but it is important that you set aside some money to invest in quality advertisements, logos, and signs. By hiring a professional graphic designer, you will be able to get the highest quality content, and you will also be able to get something that is completely unique to your company and brand.
President Obama proved in 2008 that even the little guy can make a hug impact. He proved that in 2012, even with a bit of negativity on his side, he can still do enough to make a positive impact on people. Small businesses can also make an impact on their industries by using these same models and lessons with their own marketing strategies.