Toggl Blog

(April Fool’s joke) Toggl Gives Up, Pivots to Timesheets

NB: This was an April Fool’s prank. The information below has nothing to do with reality and Toggl will continue being the awesome time tracking tool we all know and love.

Toggl announced today that due to mounting pressure from an increasingly Luddite world, it will finally close its doors and discontinue what it previously billed as “insanely simple” time tracking.

“I believed in the power of an incredibly user-friendly, totally portable time tracking service which could work on any device,” says Toggl CEO Alari Aho. “We invested in speed and efficiency, but I underestimated the physical timesheet. It’s just what people want.”

But all is not lost for Toggl. Quietly, behind the scenes, a secret task force within the company had been working to build a comprehensive solution. “Our new solution is something more familiar to enterprise professionals“, says Toggl’s chief visionary, Krister Haav, who led the task force.

The new product, spreadsheet-based My Personal Time Tracking Tool (, is available for $99 for a limited time only. After May 1st, the product will be offered at the standard price of $199.


“The market wants timesheets,” says Haav. “And the good news is they’re ready to pay for it.”

Many of Toggl’s 400,000 users in the USA expressed joy after the announcement.

“I’ll never have to bother with an electronic device again if I don’t want to,” said John C from Enterprise Consulting Services LLC. “Just let me fill out my timesheet and leave me alone.”

Direct link –

Alari Aho

Alari is the Father of Toggl and Teamweek. In fact, he used to ask us to address him as such. To his dismay nobody ever did. He's a good guy, though. For an engineer.
  • Show 48 Comments

    1. Wolfy
      April 1, 2013 | Permalink

      Ho ho

    2. James
      April 1, 2013 | Permalink

      Nice April Fools joke.

    3. Vitalii
      April 1, 2013 | Permalink

      Good joke

    4. Dima
      April 1, 2013 | Permalink

      Great joke!

    5. frank
      April 1, 2013 | Permalink

      nice one, you owe me 3 years of life

    6. Katherine
      April 1, 2013 | Permalink

      April Fools, I hope!!!

    7. whois
      April 1, 2013 | Permalink

      Registration: 01-feb-2013!
      That was two months ago. You sure plan ahead.

    8. Enke
      April 1, 2013 | Permalink

      Cute! :) I think it’s great! Thanks for the smile on my face.

    9. Michael
      April 1, 2013 | Permalink

      Shxxt, I’ve believed! I’ve been really frustrated to hear that and even thought the site has been compromised by a cyber attack.

      Thanks for comments. I’m relaxed :)

    10. Ellie
      April 1, 2013 | Permalink

      Ha ha! Good one!

    11. Kevin
      April 1, 2013 | Permalink

      Dammit. You had me for 10 terrifying seconds!

    12. Nathan
      April 1, 2013 | Permalink

      Good one! I wonder if you would have made any sales of the “mypersonaltimetracking” tool. I think I know some that would want it…

    13. Octá
      April 1, 2013 | Permalink

      OmG. hehe

    14. Arlen Byrd
      April 1, 2013 | Permalink

      You just about gave me a heart attack. Grateful it is April 1!!

    15. Tom
      April 1, 2013 | Permalink

      HA! Good one – and it’s timed perfectly with a REAL time sheet system our department just put in place today.

      Also – check out Google’s new beta – Google Nose!

    16. captain obvious
      April 1, 2013 | Permalink

      you are all such astute detectives

    17. Franck
      April 1, 2013 | Permalink

      As a french guy, I just yelled “Quoi ???” and then “Ouf !!!”

    18. David
      April 1, 2013 | Permalink

      I want to hate you for this prank…but you do such wonderful things…All is forgiven.

    19. Miguel
      April 1, 2013 | Permalink

      Mooother of god! I from Colombia and I didn’t know anything about April 1… what a nice joke!! almost gave me a heart attack!

    20. Will
      April 1, 2013 | Permalink

      You know, the funny thing is my last position actually did have us tracking time that way. You really should launch the new product! The enterprises will dig it.

    21. Viktor Navorsky
      April 1, 2013 | Permalink

      I was almost crying man!!! WTF!!!! THAT´S NOT FUNNY!! lol

    22. Rob
      April 1, 2013 | Permalink

      Guys….. for one second… barely ****** my pants…

    23. Trever
      April 1, 2013 | Permalink


    24. Kristin
      April 1, 2013 | Permalink

      Good one! I was just invoicing, too!

    25. Tony
      April 1, 2013 | Permalink

      You almost had me there! Nice one

    26. Candance
      April 1, 2013 | Permalink

      Please let this be an April fools joke cause I don’t know anyone in their right mind who wants to use a conventional time sheet LOL

    27. Matthew
      April 1, 2013 | Permalink

      HA HA HA>>> great one.

    28. James Morgan
      April 1, 2013 | Permalink

      I told myself I wasn’t going to get tricked by anyone today and I’ve already failed. Nice work!

    29. Mike
      April 1, 2013 | Permalink

      oh man!!!! Like the other comments, I almost died. Um, maybe it is time I upgraded, or made a financial contribution. My life’s timline just flashed before my eyes, “how would I keep track of my time!”

    30. Michael
      April 1, 2013 | Permalink

      Man y’all got me. I was like, Damnit! Everytime I find something that works, they go away or mess it up. I’m sick of this mess!



    31. Sasa
      April 1, 2013 | Permalink

      That was definitely not funny

    32. Alexis
      April 1, 2013 | Permalink

      I’m so happy this was a joke, seriously…not funny…

    33. Mal
      April 1, 2013 | Permalink

      I love you and I hate you
      I agree with the other posted “You had me for 10 terrifying seconds”

    34. David
      April 1, 2013 | Permalink

      You scared me for a second! I was about to start scrambling for another solution that was half as good!

    35. TeeB
      April 1, 2013 | Permalink

      omg. It’s beer time here, and I just snorted it all over my laptop. Thanks a lot.

    36. Fez
      April 2, 2013 | Permalink

      For some companies its not a joke, seriously… they love their excel based manual style timesheets!

    37. Paul
      April 2, 2013 | Permalink

      I just cr!!!ed myself… a day late dammit..thanks for the laugh ..i think :p

    38. Jose
      April 2, 2013 | Permalink

      Cruel joke…!!, April 1st is a common day here in South America…Anyway, you rock again…!

    39. Alfred
      April 2, 2013 | Permalink

      Too bad, was already looking forward to this new spreadsheet-based My Personal Time Tracking Tool.

    40. kiel
      April 2, 2013 | Permalink

      Jeez, I nearly shitted my pants. I was literally terrified. Since I’m adult and no more so interested in april 1st jokes I always forget about it and become a victim of all those cruel jokes. Really, I’m getting to old for this.

    41. April 2, 2013 | Permalink

      Yes, it was a joke!
      We believed that the idea was really funny and didn’t think it would scare you guys to near heart attack. Thanks for being a good sport! :)

    42. lilirious
      April 2, 2013 | Permalink

      ahh dude.. don’t scare me like that! good one though.. I read it a day too late so I had even forgotten about april fools……

    43. Arne
      April 2, 2013 | Permalink

      Bad joke and really, really bad marketing. We have discovered the notice on April 2, not the exact time to expect an april’s fool. We were running exit scenarios with the whole team, how to export data, save years worth of reports. Now, since we have done this mentally, we’d be able to leave. Do you really want to scare your clients into thinking that your service might not be dependable upon? (But perhaps that’s a good mental training for all web-apps out there. Thank you for reminding us…)

    44. Eric
      April 2, 2013 | Permalink

      Love you guys,l but not 100% sure about the joke either.

      We too, like Arne, had a point in our weekly meeting where we evaluated other services to switch to. Just saying.

    45. Douglas
      April 2, 2013 | Permalink

      I would suggest you clear the banner, since everyone will come read this and miss the joke aspect too. I just followed the banner today.

    46. Huck Finn
      April 2, 2013 | Permalink

      It got me, (heh, Hah!), but the business side of me agrees with Arne. There is no room in serious business for jokes. The second day of erroneous messaging was required to steer apology for the first day…and so it goes. On a related note, there does not seem to be a way to make the notes disappear once noted. I like the notices, but once read, I don’t wish to be nagged. Yet they persist, like a big obvious bright yellow balloon in the conference room, floating over the vista of my timescape…hovering…reminding… Could someone please pop that balloon?

    47. April 3, 2013 | Permalink

      Thanks for the feedback! We really had the best intentions to start with and it seemed like an overly ridiculous news for us. We might have to tone down our Nordic sense of humor the next time. Point taken! :)

    48. Frank
      April 15, 2013 | Permalink

      I did not get the joke, was too busy to investigate, spent 2 weeks vaguely stressed, thinking I would have to find a new solution. During this time I had to justify my use of Toggl to new management. That was kind of a bad joke! -but I forgive you. After all I get Toggl for free. Live and learn. Right? Please keep up the great work.

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    • […] – let’s turn to the ‘play hard’ part. In the beginning of April, shortly after our April fool’s joke, we retreated into the (still) snowy forest where we planned Toggl and Teamweek’s future […]

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